HOC Story

HOC (Her Own Collection) is a fashion concept store that revolves around creativity, art, and self-expression. We are dedicated to empowering individuals, particularly young women, to showcase their diverse and unique sides through fashion. We encourage customers to boldly explore various creative styles and discover their authentic individuality.

HOC's curation style focuses on finesse, elegance, and unique aesthetics. We carefully selects independent design brands to offer young women a diverse fashion experience. We also fosters innovation and forward-thinking, staying attuned to new trends and advancements in the fashion industry. At the core of HOC's DNA lie creativity, community, curation and innovation, principles that shape its distinctive identity and create a diverse fashion platform for young women to explore their unique facets.